Embedded Files
(And How To Fix It)
Gab witnessing bad design everywhere:
"This whole place sucks!"
Caddyshack (1980)
1. Your logo doesn't exist , your banner doesn't exist, aka you're not in control
1. Your logo doesn't exist , your banner doesn't exist, aka you're not in control
This is the default image if you don't upload a banner
This profile image is showing a location pin icon as the profile photo.
Unofficial Page, I am not actually sure how these are generated but I've come acrossa afair few and people can post what they want and that can be really bad for you. An unofficial page also means that nobody is in control of the page. If it is your business, you need to get control.
2. Your Logo/Profile Image and Banner Image are Lossy or Pixelated AF
2. Your Logo/Profile Image and Banner Image are Lossy or Pixelated AF
Here is a piece of a poor quality banner, If you can see the pixels, no part of this image was good enough to begin with then it was streched to the banner size and what does that say to your customer? If you don't care about this which is generally simple to solve, then how is the quality of the service you provide?
3. You have not limited profanity on your page or even looked at your pages' settings
3. You have not limited profanity on your page or even looked at your pages' settings
Under Settings > Privacy > Public posts you can turn on a profanity filter to limit bad words. In settings you can also review people's direct posts to your page before you allow the post to go public on your page. This way it keeps scammers away and people who are trying to hurt your business. If you don't control this and check your page daily, someone could post something bad about your business, directly on your wall where everyone can see it and your lack of attention to it will be well known to everyone. We can't have that. Get control.
Who can post on my page? Sure everyone can post, BUT I'm going to set that only I can review what is posted onto my page by a visitor before it goes public.
Need help managing control? Set up loyal employees and delegate them as editors, they will not have admin acess to your page but they will be able to post or answer messages and make edits to the page itself. They will need to accept the position on their end and you can remove them at any time.
While you're in the Privacy tab, go to "Stories" and click "Allow Sharing Options" this should be default but it is not. Stories is Facebook's answer to Tiktok's popular interface (besides Reels) it is a great way to update your followers with something very important and the post dissappears after 24 hours. Youtube has started the same thing with "Shorts" all platforms are trying to keep up with Tiktok. Stories also will create a notification to all of your followers and that may change or be affected with how closely they are following you.
See Step 1 and Step 2. Oh and don't do this on mobile. Managing your business profile is much better on desktop.
Step 3 Settings (ignore than language is highlighted here.)
4. Your brand doesn't match anywhere
4. Your brand doesn't match anywhere
Your brand doesn't match the signs outside of your building, that can happen as you update with the times signs are expensive and rebranding is not. However when everything is red, your menu is red, the staff shirts are red and the sign outside is navy blue, what are you even doing?
We see this a lot with restaurants and bars, menu is one font, staff shirts are another, bar menu is another font or overall design. Quit it.
5. You don't have an established brand guide
5. You don't have an established brand guide
Within Canva you can establish your brand guide. A style or Brand guide is what you and future designers refer to so you don't accidentally use the wrong font or color. That is easy to mess up color because neons blues and purples are hard to print so setting the pantone color is also a good idea. In other words every color you see on the screen is not able to be printed so use care with what you pick and there are guides online with safe colors.
Some colors have even been trademarked! It shouldn't be legal but there are illegal colors.
Don't get sued - https://www.businessinsider.com/colors-that-are-trademarked-2012-9
If you are the type of company to try to collect on the use of a color you trademarked, there is a special place for you in hell right next to the guy at major chocolate corporation that said water is not a right.
The style guide you see here is very simplified and they can be really complex but the basic shows a nice quality version of the logo and the CMYK, RGB, HEX and a block of the color. At the bottom I've listed the fonts used but a good style guide will show you what all characters will look like for example: Font-Impact size 18 abc ABC 123 @#$
6. In terms of design, you change the business font too frequently
6. In terms of design, you change the business font too frequently
this week papyrus next week comic sans!
this week papyrus next week comic sans!
If you are indecisive with your design what else are you indecisive about?
Establish a brand and stick to it.
7. You are not using canva or have trained with it
7. You are not using canva or have trained with it
Get started with Canva here: Click Me *
That's step one. Canva Pro is an affordable subscription that will save you time and money and make you look like a professional (or more of one) with minimal effort.
Canva even has a design school for free that you can follow through just by clicking and teach yourself how to use Canva. Everything you need size-wise for social media is preformatted. You can copy and reize designs and even order prints directly from Canva. Need 50 flyers and business cards? Get it done by yourself today with Canva.
Step Two Master Canva I bet you can do it in under 8 hours. Upload your logo and follow their tutorials.
Step Three be awesome with your new talent and use it for your business
*Yes, it is an affiliate link which I have a disclaimer for on the home page. If you click the link and decide to subscribe, we will get a very small commission from Canva not from your subscription.
8. Your Facebook @ tag is not established
8. Your Facebook @ tag is not established
Set up your @username
Log into Facebook, then click your profile photo in the top right.
Click See all Profiles, then select the Page you want to switch into.
Click your Page's profile picture in the top right.
Click Settings & privacy, then click Settings.
In the left menu, click your Page’s name.
Below General Page settings, click Edit next to Username.
Enter a username.
If the username is available, click Save changes.
9. You haven't set up autoreply
9. You haven't set up autoreply
On the left side click meta business suite
Click inbox
Click the weird atomic meta shape (Automations)
Click instant Reply
Turn on Instant Reply
Check the messenger box
Customize your message to fit your needs. For example, if you prefer people to call you just say Hello, thanks for reaching out, for faster service please call us at (your number here) This way they are taken care of much faster than waiting on you to check your business messages.
10. You haven't scheduled posts utilizing hashtags and your own website link
10. You haven't scheduled posts utilizing hashtags and your own website link
Good vs. Bad Posts
Junella Gab's legging/fitness wear line for print on demand clothing. Here are examples of an OK-Good post and a bad one.
OK - Good
This post has:
Hashtags 3 is fine
Custom Design Featuring the leggings line
Etsy shop link a link shortener is also acceptable and preferred if the link is long
Introducing the @tag
What else could it have?
Emojis
A short sentence or two about why Junella leggings are worth the buy or about features like pockets.
Junella needs a gym to be associated with, yoga instructors and other community influencers to become something more than what it is now. So cross promotion would be ideal if Junella had an equal following to what maybe a gym would have. That is the hardest part about organic growth, nobody cares that you're trying to sell them something so you must tread carefully and market the brand correctly.
It passes but its not great so - Bad
This post has:
Words any word is good because it is a keyword for search engines to rank you, it is not priority but it is better than nothing. 80 characters or less thats about 16 words. Ultimately try to stay under 200 words if you have to go longer.
The link ended up in the preview which clipped the Junella logo - ok fine but not really showing off the products and the viewer has no reason to really click on that.
This post could have:
A custom designed image made easily in Canva
Hashtags
Crossposted to Stark co fitness groups or national groups
Etsy shop link shortened
Reasons to click like: "Locally designed leggings made to order view here 👉 link"
The actual website link which does matter for SEO ranking
Final Notes
Final Notes
Keep your Facebook and other social media involvement under your control and keep it professional. Use tools like Canva even the free version to take your business look and feel to the next level.
By Fall 2023, we will have templates for sale as a digital download for each common industry that you can upload and edit in Canva yourself! That is a huge timesaver! Just edit schedule and post. You can schedule 90 days at a time on Facebook so why not have templates ready to go.
YOU CAN DO THIS! YOU CAN BE VISUALLY APPEALING! IF YOU'VE GOT STAFF STANDING AROUND GET THEM ON CANVA and tell them to clean something for god's sakes lol.
If you're like Gab and mastered Photoshop before canva came to be you should find this funny: https://www.instagram.com/p/CrTSDaXoBSm/
Page updated
Google Sites
Report abuse